Retailer demand drives greater premiums

Just under a year after the launch of the Cattle Council of Australia’s Pasturefed Cattle Assurance System (PCAS) a major Australian retailer has announced that they will use PCAS to underpin a new brand driving greater premiums for certified producers.  ...

CCA joins industry delegation to Japan

Cattle Council of Australia President, Andrew Ogilvie, and CEO, Jed Matz, are currently in Japan as part of a beef industry delegation planned to coincide with important final decisions as Japan and Australia move towards an Economic Partnership Agreement (EPA).   Mr...

Producers must engage to define beef sustainability

The Cattle Council of Australia is urging producers to engage with the draft Principles and Criteria for Sustainable Beef when they are released for a sixty-day consultative period next week. The Principles and Criteria for Sustainable Beef are being developed by the...