Media releases

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Carbon Pathway Must Create Opportunity

Australia’s climate targets present significant opportunities for beef producers, which must not be overlooked by our national leaders. CCA President Markus Rathsmann said Australia’s pathway to meet its climate targets were a once in a generation opportunity to make...

Recent Media Releases

Beef Industry Leads March to Net Zero

The Australian beef cattle industry is calling on the wider economy to follow its lead in setting net-zero climate targets and using the best available science to achieve them. Cattle Council President Markus Rathsmann said if every sector had made the same cuts as...

Everyone’s a shot in CCA Video and Photo Competition

Cattle Council of Australia has brought back its Stories from the Station video and photo competition for a second year. CCA President Markus Rathsmann said the competition was different to others. “Stories from the Station is about sharing the experiences of the...

2021 Rising Champions announced

Cattle Council of Australia and National Australia Bank (NAB) have today announced the seven state and territory winners of the 2021 CCA NAB Agribusiness Rising Champion Initiative. Now in its eleventh year, the program is designed to foster the leadership and...

Cattle Council Appearance at Senate Inquiry

Cattle Council of Australia has represented the views of more than 45-thousand beef producers at the Senate Inquiry into the Definitions of Meat and other animal products. Cattle Council of Australia President, Markus Rathsmann appeared before the inquiry hearing to...

Applications closing soon for 2021 Rising Champions Initiative

Young members of the Australian cattle industry have until Monday, 16 August to apply for the 2021 Cattle Council NAB Agribusiness Rising Champions Initiative. Returning this year in a new format, the Rising Champions Initiative is an opportunity for young people in...

Australian Beef to help solve Global Challenge

Australian beef producers’ work to cut greenhouse gas emissions can help secure a more sustainable future for the global industry. The latest report from the Intergovernmental Panel for Climate Change (IPCC) has warned global temperatures are rising faster than...

Plant-based Protein Causes Confusion

Research published today shows the majority of Australians are being tricked by misleading plant-based protein packaging, and 73 per cent believe clearer labelling standards need to be introduced. A national survey of 1,000 Australians has revealed six-in-10 consumers...

Rising Champions return with a new format

Cattle Council of Australia and NAB are calling for young members of the Australian beef industry to apply for the 2022 NAB Agribusiness Rising Champions Initiative. Postponed in 2020 due to the COVID-19 pandemic, the Rising Champions Initiative returns this year with...

Alternative Proteins Put Under the Spotlight

Cattle Council of Australia (CCA) has welcomed a new Senate inquiry into the labelling practices of alternative proteins. CCA President, Markus Rathsmann said Cattle Council would like to see labelling standards that provide consumers with accurate information. “Our...

Australian Beef Back on UK’s Menu

Cattle Council of Australia (CCA) has welcomed an in principle Australia-United Kingdom Free Trade Agreement (A-UK FTA) which was struck in London overnight. Cattle Council President, Markus Rathsmann said the A-UK FTA would see trade between the two nations fully...

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