Cattle Council have released the final Discussion papers – Pillar 4 and 5 of the Beef Industry Strategic Plan 2020, urging producers to comment.

Improvements to long-term profitability through improved production practices and industry collaboration are fundamental for the long-term viability of the Australian grassfed beef industry.

Pillar 4 – Productivity and Profitability discusses the importance of research and development to increase livestock profitability across the grassfed beef sector.

Jed Matz, CEO of Cattle Council said ‘Pillar 4 aligns with Pillar 1 as consumer and community behaviour will influence on-farm management practises, which directly impacts on profitability’.

‘Producers need to be provided with feedback on product attributes to assist in increasing their on-farm management practises’.

Pillar 5 discusses that to achieve information transfer and feedback, industry collaboration between stakeholders is vital.

‘If our value chain has ineffective leadership and communication there is a high risk of industry-wide failure’.

‘If you are a grassfed beef producer and wish to see improvements within your industry, step up and provide feedback on these discussion papers’ Mr Matz said.

All Discussion papers are now available at


Heidi Eldridge. Stakeholder Relations Officer e m 0417249506