Grass fed beef producers are set to benefit from greater accountability and transparency with Meat & Livestock Australia’s performance review, according to Cattle Council of Australia.

The 2010-2015 performance review is an independent analysis required under MLA’s statutory funding and includes a detailed economic impact assessment.

Cattle Council of Australia chairman Howard Smith said the Council supported the review’s recommendations.

Mr Smith said the independent analysis would deliver enhanced benefits to beef producers.

“The review highlights the positive outcomes MLA has generated for producers and believes it is essential MLA’s future performance be measured against the Grass fed Beef Industry Strategic Plan 2020,’’ he said.

“The review’s recommendations will enable greater assessment of MLA’s performance and deliver improved accountability and transparency to producers.’’

The performance review, conducted by ACIL Allen, examined MLA’s performance over the five years to 2014-15 and confirmed MLA has the necessary governance and organisational arrangements in place to deliver against its plans.

Mr Smith said MLA’s four main strategic areas of activity – maintaining and improving market access, growing demand, increasing productivity, industry integrity and sustainability – were in line with the key priority issues identified in the BISP 2020.

He welcomed MLA’s new regional consultation model ensuring research was targeted to producers and their business needs.


For further details contact Annabel Johnson on or 0430 368 173