CATTLE Council of Australia is encouraging producers have their say on the draft Australian Beef Sustainability Framework and ensures it is based on grassroots input.   The Framework will for the first time define what sustainable Australian beef production means and, in doing so, help the industry measure and report this to the wider community.   Cattle Council president Howard Smith said the organisation was encouraging input from producers and members of the beef supply chain to comment on the draft Framework.   “We are encouraging our members and everyone across the beef supply chain to comment on the draft Sustainability Framework and help industry define sustainable Australian beef production,” Mr Smith said.   “The draft Framework identifies priority areas and potential measures throughout the beef supply chain, covering farm production, lot-feeding, processing and live exports.   “Your input will help determine whether the areas identified to date are the right ones and reflects the thoughts of producers who already have sustainable practices.”   The draft Framework is the outcome of extensive consultation with industry peak bodies, scientists, retailers, regulators, financial organisations, special interest groups and customers.   The draft Framework focusses on four key themes with priority areas for industry:

  •     Environmental Stewardship
  •     Economic Resilience
  •     People & the Community
  •     Animal Welfare

The draft Framework supports priorities in the Meat Industry Strategic Plan 2020, which focus on improving transparency, aligning practices with community expectations and building trust in the red meat sector.   The development of the draft Framework has been led by Sustainability Steering Group (SSG), an independent grass roots industry group comprising representatives from across industry.   Open industry consultation via an online platform will run until February 17, 2017.   You can visit to your say.   The Australian Beef Sustainability Framework inaugural report is due to be released in March 2017.   [ends]

For further details contact Caitlin Boucher on | 0405 567 991 | (02) 6269 5600