Red meat supply chain decision-makers will be hosted by the Cattle Council of Australia next week for the annual Rural Awareness Tour.

Industry stakeholders, government officials and Cattle Council staff will take part in the tour of South Australia’s Limestone Coast on April 11-15 to gain a first-hand understanding of the industry.

The tour will take in the entire red meat supply chain from grass fed and grain fed production systems through to retail and the end consumer.

More than 145 decision-makers have taken part in the Rural Awareness Tour since inception in 1991.

Cattle Council chief executive officer Jed Matz said the tour was an opportunity for government officials and key industry stakeholders involved in the development and implementation of federal policies affecting beef cattle producers, to increase their awareness of the role the grass fed sector played in the supply chain.

Last year, delegates toured King Island beef producers, Tasmanian processors, beef cattle enterprises, a retail butchery and the Powranna weaner cattle sale.

This year, the tour kicks off on April 11 and will highlight South Australia’s productive Limestone Coast region.

NAB Rising Champion 2015 finalist Kitty Sheridan will guide tour participants through the Teys Australia processing plant at Naracoorte.

A dinner guest speaker, Simone Kain, will outline her work with the Primary Industries Educational Foundation developing resources for the national Ag in Education project being rolled out though the Australian school curriculum.

Former Cattle Council of Australia president Andrew Ogilvie will host the tour at the Airlie Feedlot on his Victorian property and speak on the changing face of the industry and family farm.

During his term, Mr Ogilvie regarded market access as one of the most critical roles of Cattle Council.

Working closely with Meat & Livestock Australia and the National Farmers Federation, Mr Ogilvie advanced producer interests in overseas markets with a particular focus on the Australia-Korea free trade agreement.

Mr Ogilvie also represented cattle producers in the SAFEMEAT partnership, developing and improving systems to ensure the integrity of Australia beef in domestic and export markets.

The rural awareness tour will continue to the Naracoorte Regional Livestock Exchange where manager Richard James will speak on embracing innovation.

A producer forum will be held in conjunction with Livestock SA at the family farm of NAB Rising Champion finalist Amanda Giles. The forum offers an opportunity to hear from guest speakers on topical beef issues.

The tour will also visit the Struan Agricultural Centre and finish with an insight into the red meat retail sector at Mt Gambier with Woolworths chief national livestock buyer Brett Thompson.

Leading the tour will be Cattle Council of Australia chief executive officer Jed Matz and policy officer Will Evans.

[ends]   For further details contact Jed Matz on or 0407 124 479.  

Caption: Mr Andrew Ogilvie, Previous CCA President and South Australian Cattle Producer.

Caption: Kitty Sheridan (Teys Australia), South Australian Finalist in 2015 NAB Rising Champions Innititaive.