Beef producers who consistently deliver carcases with superior eating quality are set to be recognised when the Meat Standards Australia (MSA) Excellence in Eating Quality Series is held nationally in March 2022. The series will travel to six states across the country, with each event featuring an interactive forum centred around the theme of ‘Growing and grading the greatest meat on earth’, followed by the Awards ceremony.

Registrations are now open for the half-day forums, which are designed to equip producers with the tools to make practical on-farm changes to benefit their herd’s eating quality outcomes, the end consumer, and the profitability of the industry. The biennial series, originally due to be held in September and October this year, was rescheduled to 2022 due to the impact of COVID-19 restrictions.

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