The next Ekka or Royal Queensland Show will be held on 6–14 August 2022 and is a major community facing event for the red meat industry.

The Australian Good Meat stand will be open to inform and educate the wider community on Australian Good Meat key messages (including sustainability, animal welfare and red meat product information) to showcase the sustainable production practices and nutritional attributes and diversity of red meat.  The stand will also provide information about the Australian red meat industry’s CN30 goal and how it intends to achieve this.

At the event, Australian Good Meat will also be participating in the Ekka Learning Trail, a primary schools visitation program to educate about Australian agriculture.