MLA has been developing a series of themed animations with the aim of debunking myths about the environmental impact of red meat production in Australia. Last month the first animation focused on emissions and the carbon cycle, with the second animation launched this week focusing on the truth about plant-based fake meats, focusing on the fact they are ultra-processed and not nutritionally interchangeable with red meat.

The YouTube video is now published and the Good Meat web page also has the live video embedded.